Investment Criteria of Cool Japan Fund consists of 2 components: “Criteria fulfilled by target enterprises” and “Criteria applicable for Cool Japan Fund’s investment policy”.
| Qualitative Criteria
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① Purpose
- ・Cultivate overseas demand for excellent Japanese products/services
- ・Build brand awareness of Japan in global markets
- ・Drive domestic economic growth
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② Profitability
- ・Sound managerial structure
- ・Co-investment from private companies, etc.
- ・Feasible exit scenario
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③ Knock on effect
Satisfy at least one of the followings
- ・Collaboration among various businesses and industries
- ・Broadcasting effect to consumers worldwide
- ・Pioneer in overseas markets
- ・Provide common platform to facilitate regional SMEs and sole proprietors, etc. to go abroad
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| Quantitative Criteria
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- ・Ensure reasonable returns
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| After Investment |
- ・Monitor KPIs, set based upon the investment policy of Cool Japan Fund ((1) Purpose, (2) Profitability and (3) Knock-on effect) as investment executed
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